Hi there—I’m Ada—a creative thinker and strategic communicator with deep roots in ecological art and design practice. As a diasporic Puerto Rican, mother, and community-builder, I believe we’re all called to do work that plants the seeds for the world we actually want to create for future generations. My approach is hands-on, intersectional, guided by curiosity, and grounded in liberatory power (power with people, instead of power over people).
With over 15 years in marketing, design, and communications with nonprofits, small-scale organic and sustainable farms and consumer packaged food companies, my approach to work is rooted in liberatory power—creativity, agency, and collaboration. Having worked on in-house marketing and comms teams and as a freelancer throughout my career, I love working with folks that are passionate about helping to build a world rooted in healing and mutual thriving.
My creative practice holds the question: “How might we weave ourselves into right relationship with the places we call home?”, and spans various mediums, including invasive vine basketry, upcycled fiber art, foraged and diasporic food culture, and visual art.
I got my undergraduate degree in graphic design with a minor in marketing at Marymount University , and attended Chatham University’s Falk School of Sustainability for graduate school in Food Studies with a marketing and regulation focus.
Today, I’m based on Yesan (Tutelo)/Saponi land in Roanoke, VA with my family.